About Redken
In the midst of hairspray hysteria, the beehive and the Beatle’s Mop Tops - hair care brand Redken was founded in 1960. American hairdresser Jheri Redding and businesswoman Paula Kent put their names together in a portmanteau that became “Red-ken.” Approaching the world of beauty from a scientific angle, Redken introduced and patented the concept of protein conditioning.
Redken’s RCT (Root, Core, Tip) protein complex is formulated to triple boost every aspect of your hair in the Extreme collection. Soy protein adds structure to the roots of your hair for strength that starts at the scalp. Arginine and amino acids combine to add shine and fortification to hair - with sepicap restoring split-ends and Citric Acid to balance pH. Enjoy the benefits of smart, targeted and reduced breakage with Redken’s Extreme conditioner for damaged hair, best used in conjunction with Redken Extreme Shampoo for outstanding results.
Redken products are trusted by millions of hair professionals worldwide in their ability to deliver powerful hair transformations that also preserve the health of hair. At Beyond Beautiful, our Redken UK range includes the coveted All Soft & All Soft Mega collection, along with hair care treatments for frizz and maintaining coloured hair.
