Blonde Life

A toning foam which eliminates brassy tones and leaves the hair soft and full of bounce Available in 50ml and 200ml sizes, the Brilliant Tone Violet Smoothing Foam is as light as a cloud and cool as can be. The dual-action styling breakthrough that...

A shine-boosting, anti-breakage treatment for blonde hair types Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes with the Joico Blonde Life Brilliant Glow Oil. Just a single application of...

A brightening hair mask for blonde hair which enhances softness and shine Available in 50ml and 150ml sizes, this magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to...

An anti-frizz, protective hair treatment which instantly adds shine and manageability Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness with the Blonde Life...

A nourishing conditioner which instantly detangles and restores shine to blonde hair types Forget those overly heavy treatments designed for “bleach blondes.” This deeply nourishing Brightening Conditioner instantly revives blonde hair...

An illuminating shampoo for blonde hair which adds softness and smoothness Available in 50ml, 300ml and 1000ml sizes, the Blonde Life Brightening Shampoo, free-from SLE/SLES Sulfates, produces a luscious lather that lifts away dirt and oil. After a...