Blonde Life

A shine-boosting, anti-breakage treatment for blonde hair types Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes with the Joico Blonde Life Brilliant Glow Oil. Just a single application of...

A brightening hair mask for blonde hair which enhances softness and shine Available in 50ml and 150ml sizes, this magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to...

An anti-frizz, protective hair treatment which instantly adds shine and manageability Protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness with the Blonde Life...