Experience the inner joi and confidence of exceptionally healthy-looking hair with Joico, offering a range of professional haircare and styling products to get you that salon finish from the comfort of your own home. Founded in 1975 by a Southern Californian hairstylist, their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee. With patented technology, Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state-after just one use, and with every use that follows.
