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Joico Blonde Life Brilliant Tone Violet Smoothing Foam (50ml & 200ml)


A toning foam which eliminates brassy tones and leaves the hair soft and full of bounce

Available in 50ml and 200ml sizes, the Brilliant Tone Violet Smoothing Foam is as light as a cloud and cool as can be.

The dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.


  • Maintains the beautiful brightness of cool, blonde hair
  • Adds luxurious bounce, swing, and movement with a natural, lightweight feel
  • Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before
  • Instantly tones blonde hair, banishing brassiness in a single application

How to Use

  • Shake well and dispense a small amount into hands
  • Apply evenly to clean, damp hair and style as usual
  • Brilliant Tone Violet Smoothing Foam works its magic on any shade of blonde in just seconds
Hair Concerns:
Blonde Hair

UK Delivery

  • Free 2nd Class Standard delivery on all orders over £40
  • Free Tracked Delivery on orders over £80

2nd Class Standard Untracked (estimated 5-10 working days) - £2.30

1st Class Standard Untracked (estimated 2-5 working days) - £2.95

Express Delivery (Next Working Day*) - £4.95

Please see delivery page for EU and Rest Of World shipping information

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