Jane Iredale's vision, with her brand jane iredale launching in 1994, was to enhance the consumer's natural beauty and not to adhere to the latest fashion trends. After working in the entertainment industry she had seen how makeup often caused the wearer problems due to repeated use causing skin disorders and sensitivities to flare-up.
jane iredale was the first in the industry to supply makeup which had skincare benefits, and the mineral powder is one of the few products in the industry which has multi-functional uses; foundation, powder, concealer and sunscreen. This has seen jane iredale supplied to more than 40 countries and recognised as a feel good brand that leaves women feeling naturally beautiful every day.
